Exploring the impact of terminology differences in blood and organ donor decision making

Autoři: Stephen Whyte aff001;  Ho Fai Chan aff001;  Karin Hammarberg aff004;  Benno Torgler aff001
Působiště autorů: School of Economics and Finance, Queensland University of Technology, Gardens Point, Brisbane, QLD, Australia aff001;  Centre for Behavioural Economics, Society and Technology, Queensland University of Technology, Brisbane, QLD, Australia aff002;  Centre in Regenerative Medicine, Institute of Health and Biomedical Innovation, Queensland University of Technology, Kelvin Grove, QLD, Australia aff003;  School of Public Health and Preventive Medicine, Monash University, Melbourne, Victoria, Australia aff004;  CREMA—Center for Research in Economics, Management and the Arts, Zurich Switzerland aff005
Vyšlo v časopise: PLoS ONE 15(1)
Kategorie: Research Article
doi: https://doi.org/10.1371/journal.pone.0227536


Because the global shortage of blood and organ donors across all medical markets is a serious concern for health care provision, we aim in this study to better understand decisions (not) to participate in these two forms of medical donation, which can save or prolong another’s life. Using unique responses from over 1,000 online survey respondents, we compare the reasons given for the donation decision given by blood and/or registered organ donors versus non-donors. To do so, we categorize responses based on five dimensions of language choice: egocentric (referring to self), social, moral, positively emotional, and negatively emotional. Our results reveal statistically significant differences between blood donors and non-donors in the use of all five categories. With respect to organ donation, we find statistically significant differences between donors and non-donors in the use of social, moral and positive emotional terms but not in the use of egocentric or negatively emotional justifications. Such results suggest that the ‘gift of life’ terminology used universally to market to potential blood and organ donors may only be relevant in the blood donation market and unlikely to incentivize or change organ donation behaviour.

Klíčová slova:

Altruistic behavior – Behavior – Blood – Blood donation – Blood donors – Educational attainment – Emotions – Religion


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2020 Číslo 1
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